Here’s the secret of ...

"How To Avoid The
Pain & Discomfort
Of Product Development"

...yet still be able to earn a good income as an
Independent Publisher of information and software.

Dear Friend,

One of the most difficult and time consuming tasks in the information publishing business is having to continually create new products to sell. Coming up with good products is hard work, and unless you have the tools and time to develop them yourself, it’s easy to keep putting it off until "someday".

Well, my friend, we all know "someday" usually never comes.

The biggest problem most information publishers face is this: unless you develop the products yourself, you don’t own them. And when you don’t own the product, you usually end up having to pay someone else a huge chunk of your profits each time you sell their product.

In most businesses, this is the norm. You buy products from someone else at wholesale, and then you sell them at retail, hoping to survive on the margin. Unfortunately, the markup is generally 50% or less. Which means if you buy something at $10 wholesale, you’ll generally sell it for $15, and try to survive on the $5 you get to keep ... which is not easily done.

Of course, all the marketing costs, overhead, and taxes come out of your slice of the pie, not the wholesaler’s.

Now this system works fine if you’re a big company like Wal-Mart, where you average a billion dollars in sales each week. If you also average a 25% margin, you have up to $250 million a week in potential profit. And that’s enough to keep the babies fed.

But most of us don’t have sales figures that come anywhere near Wal-Mart’s. And most of us in the publishing business don’t want to give up 75% of each sale to a wholesaler. That’s why you want to work so hard to develop your own products...so you can keep all the profits yourself.

Consider the advantages of being able to bypass the wholesaler. If you sell $1,000 worth of products purchased from a wholesaler, you might get to keep $250, at best. The rest goes back to the wholesaler. But when you sell $1,000 of products you own outright…

you keep all the profit!!!

Being able to keep all the profit yourself quickly adds up in your favor. When you sell $2,000 of products you own, you get to keep all $2,000. But to be able to keep $2,000 in a wholesale arrangement, you would have to sell $8,000 in products ... four times as much!

Of course, the actual amount of sales needed to match wholesale versus outright ownership depends on the wholesale pricing arrangements, but you get the general idea. It’s much easier to make a good living when you get to keep all the profit yourself!

But to be able to do that, to be able to keep the entire profit ...

you must own the product!

And that’s the problem. In most cases, owning the rights to reproduce a product means you must first develop it. And developing products can be a very time-intensive process. Unfortunately, most would-be entrepreneurs simply don’t have the time to develop their own products (and as a result, they miss out on the huge advantage of selling products they own).

Even people who do have time to develop a product quickly discover that it usually takes more than one or two products to be successful. Customers love being able to buy packages, combinations of products and premiums, and they love to get FREE gifts. And if that’s what they want, then that’s what you have to offer them ... more than one product at a time!

In our own business, you may have noticed that we almost never offer a single product. Instead, we create great packages filled with books, CD-ROMs, and other interesting premiums. We know that by doing so, we greatly increase the "perceived value" of the product, and therefore end up with many more sales.

In addition, by adding premiums to our packages, we create a better "OBE" or Out of Box Experience. The "OBE" is the reaction your customers have when they open a package from you. And the "OBE" has a tremendous influence on whether your customer will value the product or be disappointed with it (which leads to product returns and payment refunds).

For that reason, it is important to be aware of, and continually trying to improve, the "OBE" of the products you sell. This can best be accomplished by making sure the customer is impressed by the box the product is packaged in, as well as its contents.

To achieve the highest "OBE", you’ll want to have a professional-looking shipping label on the outside of the box, and on the inside, a warm cover letter thanking the customer for the order, a printed invoice with all the ordered items listed, and, of course, the product and premiums in good condition and packaged well.

If you get the "OBE" right, you’ll have a happy customer, one who will value the product, appreciate your professionalism, and be happy to do business with you again. But if you get the "OBE" wrong, you run the risk of having a disappointed customer who will return the product, demanding a refund. (Also one likely to tell his friends about the bad experience he had with your company.)

Our Own Approach To A Great "OBE"

Now that we know the value of doing it, we spend a lot of time and effort trying to achieve a great "Out of Box Experience" for our customers. If you’ve ordered anything from us lately, you probably have a good idea of how we do this ...

by creating a professional looking package
and including unexpected bonuses!

And, we enhance the value of the products we deliver by including a copy of a remarkable new book titled, "301 Direct Mail Tips, Techniques & Secrets," plus one of our most popular CDs, "593 Business Letters."

This seems to create an exceptional "OBE" and has resulted in many, many repeat orders.

Now, You Can Do It Too!

As you may know, we occasionally offer reprint and duplication rights to books, CD-ROMs, and video tapes we produce. People who acquire the rights receive all the benefits of product ownership (the ability to make and sell as many copies as they like), without being burdened by development efforts or ongoing wholesale pricing arrangements.

Owning the reprint rights to one of our books, videos, or software packages allows you to do what you want with the product ... sell it by itself, package it with other products, add it to your catalog, sell it on your website, even give it away as a premium to attract new customers. The only restriction is that you cannot resell the duplication rights to others.

Anyway, I’ve decided to make the reprint and duplication rights available to a few of our most popular products in a very special package. This special package includes:

• Reprint and Duplication Rights to the newly revised "301 Direct Mail Tips, Techniques & Secrets". This latest version of this highly rated book (written by Bill Myers) is 190 pages long, is professionally printed and bound, and is an ideal product for the income opportunity or business market.
  
  In this latest printing, we have removed the price (so you can price it as you choose), and have removed all the ads for our products. This is one of the most popular books ever developed by Bill Myers, and now you can own reprint rights to it! The reprint rights allow you to reprint and sell the book as your own, and keep all the profits for yourself.
  
  We provide you with a camera-ready master copy (which you can take to your printer), a 3.5 inch diskette master (in Pagemaker format), and 20 copies of the book as a starting inventory. This is truly the quickest and easiest way for you to get into the profitable book publishing business! (We’ve found the best selling price for this book to be $29.95)
  
  
• You get Reprint Rights to a 4-page direct mail sales letter that sells the "301 Direct Mail Tips, Techniques & Secrets" book for you! This sales letter was written by a very prominent direct-response copywriter who charges $7,500.00 to write an 8-page sales letter. This potent letter works! We even send you the sales letter on diskette so you won’t have to re-type it!
  
  You can make a LOT of money mailing out this sales letter! Remember, the "301 Direct Mail Tips, Techniques & Secrets" book appeals to opportunity seekers and to business owners. There are literally hundreds of mailing lists that you can mail this letter to.
  
  This package also includes:
  
  
• The Reprint and Duplication Rights to a second book, "Promoting Your Business On The Internet." This book is the ideal back-end product for the "301 Direct Mail Tips, Techniques & Secrets" book. "Promoting Your Business On The Internet" is a hands-on guide for bringing any business to a worldwide market. It shows your customers step-by-step how to run their business "Internet style". You get a master copy of this book as well. (This book easily sells for $29.95 -- but of course you can sell it for whatever you want -- or give it away free to enhance your customers "OBE".)
  
  
• The Reprint and Duplication Rights to "593 Business Letters" on diskette. We’ve taken this popular premium item, and moved it to diskette so that it’s easy for you to duplicate. The diskette contains everything found on the "593 Business Letters" CD, including over 600 letters, legal documents and forms, all of which can be viewed and printed with the automatic Windows/Windows 95 interface.
  
  This diskette makes a great companion item for almost any business related product, and costs you very little to produce (blank diskettes cost as little as 23 cents each).
  
  With the reprint and duplication rights, you can duplicate and sell as many copies of this diskette as you like, and keep all the profits for yourself. We include the master diskette, 20 diskettes, the diskette label master, and complete instructions for duplication. This is a great product to offer as a FREE premium, something everyone likes to have around ... or sell them for $35 each (or whatever) -- it’s your choice!

So what do you think? A pretty good package, right? We’ve done our best to put together products you can use right away, in a package that will retain its value over the long haul.

But for this to be of any value to you, it has to be affordable. So with that in mind, we’re making the complete package available to you for ... $677.

That’s right, you get ...

1. Reprint Rights to the new, 190-page "301 Direct Mail Tips, Techniques & Secrets" book.
2. Reprint Rights to the 4-page sales letter that sells the book.
3. Reprint Rights to the "Promoting Your Business On The Internet" book.
4. Reprint Rights to "593 Business Letters" (a Windows/Windows 95 diskette).
5. 20 copies of the "301 Direct Mail Tips, Techniques & Secrets" book.
6. 20 copies of "593 Business Letters" on diskette
7. Master copies of everything!

... all for a one time investment of only $677!!!

You can use your VISA, MasterCard, American Express, or Discover card. And for your convenience, you can make two easy payments of $338.50 spread 30 days apart.

If you’ve been looking for products and premiums you can sell and keep 100% of the profit, you won’t find any better than these. Plus, you’ll get the software you need to track all your orders and automatically print professional looking invoices and shipping labels sure to impress your customers.

To get it all, Order right now with our secure Online Order Form. Or, call our Order Line at: 1-888 900-0003 and ask for the "OBE" Package. If you prefer, you can fax the Printer Friendly Form to: 1-412 363-7187 .

We only have 19 of these packages in stock, so if you’re interested, don’t delay.

Sincerely,

Gregory Bey
Day-Star Communications

P.S. One secret to long term success in the publishing business is being able to develop or acquire enough products so you always have something in your product line to appeal to customers who view your catalog or website. Sometimes it’s slow getting started, but by adding three or four new products a year, you can develop a good product line in a relatively short period of time. (That’s what we’ve done.)

If you have any questions, please e-mail me at: daystar@homebiz101.com

OBE Reprint Rights Package ... $677.00 (plus S&H)
OR
Two payments of $338.50
(S&H will be added to your first payment.
Second payment is due in 30 days from your order date.)
ORDER TODAY!