Acquire the
equivalent of a Direct Mail
Marketing "Masters Degree" in one reading…
"301 Direct Mail
Tips, Techniques, & Secrets"
The Insider's Guide to Direct Mail Marketing
"I devoured
this book! As I read I made notes, marked it up, and learned
more profit-boosting mail order information than I had learned
from 14 different newsletters on the subject over the past
year… and I paid over $1,500 to subscribe to them!… this book
is a STEAL!"
-- Brian Keith
Voiles, President
Brian Keith Publishing, Inc.
Get a Lifetime of
Direct Mail Test Results
Without Any of the Work or Expense!
Dear Direct
Mailer,
You know direct
mail can make you rich. It's just that it can cost you a
fortune trying to figure out the "combination" that unlocks the
vault to direct mail success. Unlocking that vault is something
that few people really understand.
But I've come across an incredible 190 page book that is
brimming over with hot, proven, and tested direct mail tips,
techniques and secrets. It's called "301 Direct Mail Tips,
Techniques & Secrets" by Bill Myers.
First of all, you
need to understand that this is no pie in the sky book full of
theory. No sir-ee Bob! Bill Myers is one of the most successful
individual direct mailers you'll ever meet.
And I guarantee,
you've never seen anything like this new "what works best" book
of proven direct mail tops, techniques and secrets… in fact,
I'll put my guarantee in writing.
|
20 Times Your
Money, 100% Money Back,
One-Year Double Guarantee
Read "301
Direct Mail Tips, Techniques & Secrets"
and put the advice to work. If you don't make
at least 20 times what this book costs you
within one year, I'll write you a refund check
for the entire amount on the spot, no questions
asked. And that's a promise.
|
Take a look at
just a few of the proven tips and techniques you'll learn from
this book:
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Your
success in direct mail depends on 4 things… do you
know what they are and their order of importance?
You must! (see page 13) |
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•
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The 5
key characteristics your target market must have in
order for you to succeed with any direct mail
effort… if your market fails any of these tests,
it's a poor candidate for your project. (see page
12) |
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•
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Mailing list secrets
exposed!!! Which lists work and which lists don't!
(see page 16) |
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•
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Bulk
or first class? … which is better for your test
mailing? (see page 17) |
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•
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The
seemingly obvious, (yet little understood) ways to
package your products for maximum success and
profit! (see page 24) |
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•
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Do
testimonials really work? Find out on page
28. |
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•
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Want
to know the best and worst bonus items to use?… see
page 26? |
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•
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Does
your mailer look like "junk mail"?… learn what to
do about it on page 29! |
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•
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What's the most
often used (and most profitable) premium?… see page
25! |
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•
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The
key rule for success when selling video tapes as
part of a package. (see page 24) |
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•
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What
the "out of box experience" is and how it can keep
refunds down to almost nothing! (see page
26) |
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•
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How
to keep prospects from putting your letter aside -
and how to get them to order now! (see page
28) |
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•
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The
parts of a sales letter you need to succeed in the
mail! (see page 31) |
|
•
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Does
offering overnight delivery increase orders?… check
on page 29 for the shocking truth! |
|
•
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Discover 18 proven
tips for getting "in the mood" to write a bulls-eye
targeted sales letter that pulls in orders like
mad! (see pages 34 to 37) |
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•
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How
to get a "reluctant recipient" to read your letter!
(see page 38) |
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•
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Why
you should read at least 50 winning headlines
before you even sit down to write! (see page
39) |
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•
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Your
letter is junk mail!… if you headline contains
these two phrases. What are they? Check page 41 for
the answer and save yourself thousands in wasted
mailings! |
|
•
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Can a
picture or clip art work in your sales letter?…
only if you know the special selection criteria on
page 41! |
|
•
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What
salutation is best for your letter?… a customers
first or last name?… (see pages 42 and 43 for
important FACTS!) |
|
•
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The
14 most common salutations, and how to know which
one is best for your project! (see pages
43-44) |
What's more "301 Direct Mail Tips, Techniques &
Secrets" is put together in the order you're most likely to
need the information. Take a look at some of the Chapter
headlines:
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Ten
Commandments of Direct Mail! Follow these basic
rules to increase your chances of success and
reduce the risk of failure. |
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Choosing the Right
Customers! Success starts with finding customers
who already want your products. You'll learn how
and where you can locate them. |
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Selecting Hot
Products That Will Sell! Inside methods for finding
(or creating) the exact products your direct mail
customers want to buy. |
|
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The
Psychology of Customers! You'll learn the secrets
of customer behavior and how to use them to reduce
resistance and increase sales. |
|
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Understanding Sales
Letters & How to Get a Killer Response! Here
you'll learn tips on the components of effective
sales letters and techniques for getting the best
response! |
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Order
Form Secrets! Find out why a good order form can
increase your sales dramatically, even when
customers don't use it! |
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How
to Get Your Envelopes Opened! Most sales letters
get thrown away unopened. Here's how to make sure
your letter gets opened! |
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Layout For Maximum
Sales! Looks are everything! But which "look"
works? Learn insider methods for getting the most
profitable "curb appeal". |
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Printing the
Package: A few simple strategies for getting your
sales letter printed at the best price and
quality! |
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Profitable Mailing
Strategies: How to make the postal service work in
your favor! |
|
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Increasing Your
Profits: Discover techniques for increasing profits
using back-ends, follow-ups, and up-selling - all
of which will make mail order much more profitable
for you! |
You're looking at
the tip of the iceberg of all that this incredible book is
going to teach you!
"301 Direct
Mail Tips, Techniques & Secrets" is the hottest, most
useable book on direct mail marketing you'll ever lay your
hands on… the tips and techniques you learn are all proven
through actual use.
It's written in a
quick, concise format, and it's handy six inch by nine inch
size is perfect when you're putting a project
together.
In fact, I
constantly refer to this incredible resource in my direct mail
business… it tops the list for practicality and track
record!
Listen, you could
spend years of hard work discovering for yourself what works
and what doesn't. But why should you do it the hard way?
Especially when "301 Direct Mail Tips, Techniques &
Secrets" is chock-full of proven, time-tested direct mail
marketing techniques!
Besides that, you
have absolutely nothing to risk with my 20 Times Your
Money, 100% Money Back, One-Year Double Guarantee!!! (see
page 1) If you don't make at least 10 times what you pay for
it, you get every dime you paid back… no hassles, and no
questions asked.
And at this price,
how can you lose?
"301 Direct
Mail Tips, Techniques & Secrets" is only $33.95
delivered to your door via first class priority mail.
($29.95 + $4 S&H)
Don't you think
you owe it to yourself to get "301 Direct Mail Tips,
Techniques & Secrets" in your hands now?
$34 is really a
painless drop-in-the-bucket compared to the money you're going
to lose over your lifetime without this direct mail know-how.
Looking at it that way…
You Really Can't Afford
NOT To
Invest In This Book!
I'm betting that
after just one look you won't want to put it down.
Call 1-888
900-0003 and I'll RUSH your copy of the "301 Direct Mail
Tips, Techniques & Secrets" book to you
immediately.
Sincerely Yours
for Direct Mail Success,
Gregory Bey
Day-Star Communications
P.S. Remember, try the tested information revealed in "301
Direct Mail Tips, Techniques & Secrets" book for a full
year. If you don't make at least 20 times your
investment, I'll cut you a refund check for the full amount you
paid, regardless of what condition the book is in. You'll never
find a more generous guarantee than that on any book you buy!
That's how confident I am that in "301 Direct Mail Tips,
Techniques & Secrets" will help you succeed in direct
mail!
Call Now! 1-888
900-0003
301 Direct Mail Tips,
Techniques & Secrets
... $29.95 (plus S&H)
ORDER TODAY!
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